Bajaj Almond Drops Hair Oil is collaborating with Arka Media Works on the film Baahubali 2. Baahubali is the highest grossing film in the India, where Bajaj Almond Drops is a leading product in terms of market share in the hair oils category, according to Nielsen.

Infused with almond oil, Bajaj Almond Drops contains 300% more Vitamin E than coconut oil, according to the brand, and is used for its hair strengthening properties.

Sandeep Verma, president, sales and marketing, Bajaj Corp. Ltd. says, “We are proud to associate with Baahubali 2. It is an exceptional franchise that has captured the imagination of movie-goers.”

The brand’s new video campaign promoting the product and film includes a contest, and the winner gets to meet the film’s cast.